6 Pros of On Hold Messaging
The on hold messaging is a service used by organizations and businesses of all sizes to convey information and entertain callers with interesting trivia, humor, and memorable quotes while waiting on hold. It allows business owners to represent the personality of their premises in the medium of audio. Here are the top benefits of on hold message strategy:
Marketing and Up Selling
You can use on hold messaging to market directly to the caller by informing them about available products, ways to place orders and how to book the services. According to a US West Communications Study, giving information to callers while on hold results in a 12 % increase in orders for the services and mentioned products.
Additionally, the strategy can provide educational information that elaborates the benefits of your offers and explains why the caller needs your products and services.
Reduce Caller Frustrations and Hang-Ups
Listening to a pleasant, informative message while on hold can enhance the caller’s experience, reduce the tension and frustrations of waiting and lower the risk of hang-ups. The callers are likely to stay on the line up to 30% longer, giving you a chance to attend to them one after the other and thus increases business opportunity.
Ease Strain on Human Resources
Providing useful information (such as address, directions, and hours of operation) in your messaging can lessen your use of human resources. That’s because the callers can get the information without speaking to a staff member. A recent study indicates that 56% of callers can get the information they need via the on-hold message.
Creates a Professional Image
Today, callers make immediate opinions about your business depending on the way you answer the phone, and the message they hear when placed on hold. Thus, a professionally designed message will create an excellent opportunity to build trust, create, and reinforce your brand.
Enhance Public Relations and Customer Service
An on-hold message that shows an interest in your clients’ needs can create positive feelings of admiration, respect, and trust. It adds a human touch to your products and services and assures your callers that you are getting their calls sooner.
Promote Seasonal Offers
With an on-hold system, you can adjust your message to match the seasons. This ensures that the information is fresh for customers, and gives you a platform to promote your products and services.
Putting in place a professional on hold messaging gives you a chance to enjoy the above benefits and opportunities every time a caller is placed on hold. It allows you to build an on-hold experience that connects and engages your callers with your organization and creates an indispensable marketing opportunity.