Benefits of Neon Signs for Businesses
Many businesses have neon signs and have been using them for a number of different reasons for years now. There are a number of ways that a business can benefit from a neon sign, whether it’s advertising, explaining information or directing to a location. These signs have quite the history when it comes to advertising, and many people can probably name one famous sign that has been displayed and is now restored.
With these signs there is high visibility, which makes them a great choice for business because customers can see the sign from far away, including while driving down the street. They work great for nighttime so your businesses can be spotted 24/7, which is great for businesses that need to be seen during the night, whether they are a restaurant or offer emergency services. The high visibility attracts more customers and, even if a customer doesn’t know about your business, seeing the neon sign will catch their attention and they will want to visit. People of all ages are attracted to neon signs, so every business can find a use for them.
Unlike banners, which are usually just rectangular, there are many different shapes and designs that businesses can use to make their signs stand out and have them be memorable to customers. When you turn your logo into neon, it can help customers build better brand awareness of your business.
Even though they light up, these types of signs use less electricity than traditional lights and can have a wide operating range that allows them to be installed pretty much anywhere, without causing any problems. Neon signs use about 50 percent less electricity than other light signs, so even if they are left on all night a business owner won’t be increasing their power bill. These signs can be used both inside and outside and last a lot longer than other traditional light signs. Many other light signs will only last about six to seven months, but if the neon sign is properly built it can last 10 years.
Neon sings can be a great choice for small businesses because they are a cost effective way to advertise and the options are endless when it comes to design and colors. These types of signs have multiple uses. Whether you want to indicate that the business is open, you want to be able attract visitors from the street or just make sure your logo is bright so customers recognize you, a neon sign will do the trick.
When implementing neon signs at your business, make sure you have a strategy. The sign needs to convey the right message that you want it convey. Too many neon signs will confuse customers and may annoy your neighbors.